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B2B outbound in the volume you set

You decide how many companies we contact each month. We find the reason, the person and the words, and run the delivery.

Plan this volume with us Read one email, annotated
Volume plannerPlanning values
1,000
3%

Example value, adjust to your figures

25%

Example value, adjust to your figures

Emails per working day143
Emails3,000
Replies30
Interested, at your assumptions8
Mailboxes needed 10 Domains 4 Cold emails per mailbox per day max. 15
How we got there
Mailboxes: 1,000 × 3 ÷ 21 ÷ 15 = 9.5 → 10
Domains: 10 ÷ 3 = 3.3 → 4
Interested: 1,000 × 3% × 25% = 7.5

Planning values: three touches per company over 21 working days, three mailboxes per domain. Both rates are your assumptions, not our forecast.

Talk to us about this volume

One email

Anatomy of one email

A cold email is decided in its first line. Here is one of ours, marked up the way we review it before release.

FromJonas Brandt, Lumen Freight Software
ToClara Weiss, Head of Operations, Nordhafen Trading
SubjectYour UK company and the open customs roles

Ms Weiss,

Nordhafen recently registered a UK company, and its careers page has listed customs clerk roles since.1

Several customs roles at once suggest UK declarations are being handled by hand, and the team grows with the order count.2

We automate those declarations for importers your size, straight from the order export, with nothing new in the warehouse.3

Would a short look at your current UK flow be useful, Tuesday or Thursday next week?4

Jonas Brandt

Example. Sender, recipient and both companies are invented. Signal types, sources and review steps are exactly how we work.

  1. The signal

    Public events close together: a company register entry and job ads. Source and date are kept on file.

  2. The finding

    What the signal means for this company in particular. Written from the facts, not from a template field.

  3. The offer

    One thing you do, tied to the finding. No feature list, no company history.

  4. The ask

    Small, specific and easy to answer in one line from a phone.

Left out on purpose

No compliment about the website, no “hope this finds you well”. No attachment, no fake “Re:”, no link in the first email.

Have emails like this written for you

Selection

How we select companies

A long list of addresses is cheap. The sieve between list and send makes outbound work. Each stage removes companies by rule.

  1. 01

    Signal

    An event that suggests demand now: a new location, a hire, a funding round, a tender, a switch of software.

    OutCompanies with no current reason to talk, however well they fit.

  2. 02

    Fit

    Size, market, model and buying committee, checked against your best existing customers.

    OutCompanies that look similar but do not match the profile of your buyers.

  3. 03

    Exclusion

    Every company is matched against your customers, open deals, lost deals and contacts who said no before anyone is written to.

    OutEveryone on your customer, deal and decline lists. They get no cold email.

  4. 04

    Source

    Each signal is confirmed where it was published, with a date. Addresses are verified, never guessed.

    OutAnything we cannot point to. No source, no email.

  5. 05

    Text

    One email per person, built on the signal and what it means for them. A second, independent check reads every email before release.

    OutDrafts with a wrong fact, a vague claim or the wrong tone.

  6. 06

    Learning

    Replies are sorted by signal. Next month leans towards the reasons that started conversations.

    OutSignals that keep producing silence.

Infrastructure

Built to arrive

An email in spam might as well not exist. Delivery is set up before the first cold email and checked after that.

01

Separate domains

Outbound runs on domains in your name, apart from your main domain. Your everyday email stays untouched.

02

Authentication

SPF, DKIM and DMARC on every sending domain, checked against the providers' reports instead of assumed.

03

Warm-up first

New mailboxes build a sending history before the first cold email. We start when the data says so, not when the calendar does.

04

Low volume per mailbox

At most 15 cold emails per mailbox per day. We plan with three mailboxes per domain, and volume grows by adding mailboxes.

05

Delivery checks

A mailbox that slips is paused, not pushed harder.

06

Opt-outs respected

Anyone who asks not to be contacted is removed from every mailbox and every later list.

99.7%

of 13,022 emails from our own domains passed DMARC. Same setup, same rules, measured on our own outbound.

Where the figure comes from

Reporting

One report a month, with reasons

It explains what happened and what changes next, in that order. You approve the plan before the next run starts.

Monthly reportThe format, section by section
  1. 01

    Volume sent

    Companies and emails, measured against the number you set.

  2. 02

    Replies by signal

    Which reasons started conversations and which produced silence.

  3. 03

    Conversations handed over

    Each interested reply, with the signal and the email that triggered it.

  4. 04

    Signals dropped

    What we stop using next month, and why.

  5. 05

    Delivery

    DMARC results, bounces and blocklist checks for every sending domain.

  6. 06

    Next month

    The plan for the next run, for you to approve or change.

Who does what

You decide how many. We decide how well.

The monthly number is your call. You can raise it, lower it or pause it each month.

You set

  • Companies contacted per month
  • Markets and languages
  • Which signals matter to you
  • Who takes the replies

We run

  • Data, selection and research
  • Every email and every follow-up
  • Domains, mailboxes and delivery
  • The monthly report and the plan

Pricing

Priced for your volume and markets: a one-off setup fee, a monthly fee, or both. You get a written quote after the first call.

Questions

What sales and revenue leaders ask before they start.

When does sending start?

Once the domains are warmed up and you have approved the first signal list. The proposal names a planned start; the warm-up data confirms it.

Who takes over interested replies?

You, or whoever you name. We hand over each conversation with the signal and the email that started it.

Can you write in our voice?

Yes. We start from your best sales emails and your own wording. You approve the first texts before anything goes out.

What about our existing customers?

They are excluded before the first email, with open deals, lost deals and contacts who said no. None of them gets a cold email.

How does this fit with our own sales team?

Before the first email we agree which accounts your team already works and match them out. Every interested reply goes to the person you name.

Which markets and languages?

German and English, in any market where those reach the buyer. Other languages we discuss in the first call.

Bring the number you want each month

Your volume carries over from the planner. Add your markets and a person replies. See who reads your enquiry.

  • 01We check signals and fit for your markets.
  • 02A first call about volume, offer and voice.
  • 03A written proposal with planned start and price.

Planner value, change it above: 1,000 companies per month

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